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Vacancy
Marketing Director
The Marketing Director develops and implements the business and marketing strategies of the product and care businesses of B. Braun in the Netherlands and Belgium (met name B. Braun B.V., B. Braun N.V./S.A., Elyse Holding B.V., Stichting Elyse KIinieken, B. Braun Care B.V. & Inzorg Nederland B.V. in order to achieve profitable & sustainable growth.
| Region | The Netherlands & Belgium |
| Reporting Line | Managing Director |
| Employment | Fulltime |
| Start date | As soon as possible |
Mission of the job
The Marketing Director develops and implements the business and marketing strategies of the product and care businesses of B. Braun in the Netherlands and Belgium (met name B. Braun B.V., B. Braun N.V./S.A., Elyse Holding B.V., Stichting Elyse KIinieken, B. Braun Care B.V. & Inzorg Nederland B.V. in order to achieve profitable & sustainable growth.
The Marketing Director ensures that the current and future needs of customers and patient groups – as well as other stakeholders such as government bodies and insurance companies - are well understood providing reliable market data, valuable insights and creating strong value propositions to position successfully B. Braun in the market.
The Marketing Director leads an integrated, comprehensive communications strategy for internal and external stakeholders and develops launches and campaigns, to help create profitable growth or to influence key stakeholders (Government Affairs and Market Access).
As a driver of change & innovation, the Marketing Director demonstrates visionary, strategic & authentic leadership supporting & inspiring the business segments and developing the Marketing team.
The Marketing Director works closely with Product Commercial and Care leadership, to ensure full alignment and a clear common focus, in collaboration with all the BeNe Management Team & in line with Group Strategy and local Care Governance regulations.
- To develop & implement the BeNe marketing strategy & focus areas in line with commercial, patients service & innovation strategies
- To actively develop/optimize & implement successful synergies and growth programs across the business segments in order to ensure the most efficient match between therapies/products, solutions, services, customers & patients
- To drive market intelligence initiatives, understand current & future market needs, including the governmental and healthcare environments
- To support the company through continual analysis of market & of customer/patient data/feedback & insights
- To build, strengthen and enlarge long-term relation- and partnerships with key customers, key opinion leaders, medical (inter)national societies and associations and/or other stakeholders.
- To develop strong value propositions, market concepts & communication campaigns for the Product & Solutions segment & for the Patient Care & Patient Services segments driving short-and long-term profitable growth
- To manage product – and therapy launches, launch of new healthcare services, product life cycles and annual marketing / business plans
- To lead GAMA (government affairs and market access) actions and initiatives
- To monitor & control marketing and business activities through KPI’s, using ROI within financial reporting to co-steer effectively & actively the organization in terms of resources & budget
- End responsible for internal & external communications
- To define the necessary marketing tools, templates & processes (process standards)
- To develop guidelines/principles for new therapy or service area
- To adhere to all company policies, procedures and business ethical codes, ensuring communication and implementation
- To act diligently and according to compliance guidelines by receiving, documenting & prompt forwarding of complaints/ADRs (Adversed Drug reactions)
Leadership
- Develops & implements a futureproof marketing organization, identifying integration potential between the business segments as well as synergies where possible
- Continuous sparring with the Managing Director, CFO, Commercial Directors, the General Manager Care, relevant service departments (in particular HR, Technical Service and IT) and with Global Marketing and Sales colleagues
- Performance & Competency Management, Succession Planning, empowering team members on their personal development, talents, securing needs & initiatives
Education/Professional experience
- Academic degree (preferably Masters) in business, marketing or healthcare related field
- 15 + years’ experience in marketing or commercial leadership positions
- Experience in matrix organisation
- Can demonstrate several years’ experience at a senior level in both products and healthcare organizations
- Sales experience beneficial
Necessary skills/attitude
- Strategic/conceptual & decisive
- Customer and patient-oriented’
- Financial acumen with the ability to assimilate and disseminate statistical information
- Analytical skills with the ability to compile and convey meaningful and productive management reports and business cases
- Commercial acumen (influencing & negotiation skills)
- Active listener, works well within a matrix organisation
- Transformational leadership qualities
- Growth mindset, & open to change
- Able to perform under levels of high pressure
- Fluent Dutch and English speaker, French desirable
Necessary skills/attitude
- Good knowledge and experience of the Dutch health care system and medical device or pharmaceutical market essential; knowledge of the Belgian medical device or pharmaceutical market highly desirable
- Thorough knowledge of the financing structure within the healthcare sector
- Excellent knowledge of MS office packages
- Experienced in digital tools and technology to support positive change in marketing and sales, e.g. CRM
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Bedankt!
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